THE COMPANY
Verdazzo! is an independent sports media outlet responsible for covering one of the biggest soccer teams in Brazil: Palmeiras. With almost 20 years of existence, it has pages on Instagram (almost 20,000 followers), Facebook (109,000 followers), Twitter (65,600 followers), as well as a YouTube channel (27,500 subscribers).
THE PROJECT
The Verdazzo! website presented many challenges. The main one was to improve the navigability of the main sections of the website - the almanac (possibly the largest collection on Palmeiras, except for that of the club itself), the match schedule and the latest news on the team. In addition to improving usability, the website also needed to define design standards for its pages. Importantly, the client had a specific need to leave space for advertising on every page of the website.
