THE COMPANY
Swedish Match is an international group headquartered in Stockholm, Sweden. The Fiat Lux range (well known for its matches) and the Cricket range (lighters) are currently marketed in Brazil.
THE CHALLENGE
Swedish Match's main need was to standardize its brands, correcting differences in colors, fonts and shapes. With the creation of the manual, all uses of the family's brands will have to follow the established rules for uniform and efficient communication. The project was developed in partnership with the Magdala Agency.
