Public Voice - CLP

Creation of visual identity + brand manual + character for the Public Voice project of the Center for Public Leadership - CLP The Public Voice logo was created around a speech bubble, the symbol chosen to represent the project. The name appears entirely inside the symbol, demonstrating the creation of a space where civil servants can express themselves and where they are the focus of conversations. The rounded shapes convey a sense of welcome and belonging, and the colors are reminiscent of something innovative and even technological.

O logo do projeto Voz Pública foi criado em cima do símbolo principal, o balão de fala. O nome aparece inteiro dentro do símbolo demonstrando a criação de um espaço para que os servidores públicos se expressem, onde eles serão o foco das conversas. As formas arredondadas passam a sensação de acolhimento e pertencimento, e as cores remetem a algo inovador e até tecnológico.

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